A culture of respect is fundamental to our mindset. We show respect not only to the markets, the industry, our users, and our peers, but also to the limits of our own knowledge—never taking the future for granted.

This respect doesn't come from a place of fear. Rather, it's a form of humility and care born from deep understanding. It helps us stay sharp in opportunity and calm in adversity. It gives us the insight to cut through the noise and do what's right, not just what's easy.

"Live compliance. Breathe risk control." More than just a saying, this is our North Star. In the vast forces of the markets, every individual is but a drop in the ocean. As such, risk control is our first line of survival and growth.

A keen sense of risk awareness must become second nature to us. It must be embedded in every action, decision, and aspect of our work.

Integrity is our compass in a complex world. More than just a rigid moral code, it's an inner strength that keeps us clear-headed in every decision. We hold fast to our core beliefs—protect our users, do no harm—not only a promise to others, but also a reflection of our own values.

Honesty is the bridge that connects us meaningfully with others. We believe that transparency comes before communication, because true trust is built on open, symmetrical information—not spin. To this end, we pursue openness and transparency in all our processes, letting the sunlight into every corner. Be it collaboration or conflict, we lead with empathy and listen with respect. We choose to face difficult issues head-on, not avoid them, as we believe that problem-solving is what fosters real trust.

We're driven by results. Every team member takes full ownership not just of tasks, but of outcomes. We think ahead, go beyond what's expected, and do the hard work others might avoid, all to make sure things get done and done well.

We act with professionalism. In our areas of expertise, we apply experience, knowledge, and ethical judgment to solve problems and deliver real value. We use proven and empirical methods to work efficiently with discipline—keeping our highest standards, upholding best practices, and always aiming for more.

We "think globally and execute locally". We're always combining top-tier professional skills with real-world market understanding to achieve the best possible outcomes on the ground.

We set goals and pursue them with energy, ownership, and creativity. We don't wait to be told what to do—we take initiative, stay focused on the mission, and push ourselves to grow. Excellence starts with action.

We foster a culture of openness and inclusion. Everyone is encouraged to share resources, platforms, and opportunities. We empower everyone to play to their strengths, create meaningful value, and grow together. Here, personal and professional development go hand in hand. By fostering strong collaboration both within the company and with external partners, our end goal is mutual trust and shared success.

We believe top talent deserves top rewards, driving professional growth and career success. Together, we build a workplace where professional growth and personal achievement reinforce each other, in a virtuous cycle of continuous improvement.

"Intelligent and Efficient" is our core value for continuous development and driving business innovation. We firmly believe that only by combining AI-driven innovation with an unwavering pursuit of the ultimate experience can we create exceptional value.

Through comprehensive AI integration, we embed AI deeply into every aspect of corporate governance and product design. AI drives decision-making, optimizes management and services, enhances governance efficiency and transparency, ensures system security and compliance, and empowers asset management, operations, and risk control, thereby achieving efficiency and service innovation.

We uphold the ethical principles and boundaries of AI use, focusing on algorithmic fairness, explainability, and user privacy protection. We strictly prevent data misuse and ensure that technological development aligns with social responsibility.

We embrace a spirit of breakthrough innovation, driven by curiosity, continuous exploration, and data-driven insights, to pursue optimal solutions across products, technology, business, and services. We are committed to delivering users exceptional value and the ultimate experience, ensuring compliance, security, usability, efficiency, and convenience.

We maintain an "Always Day 1" mindset, continuously iterating with agility while exploring and optimizing. This self-driven evolution enables us to maintain our leading edge and deliver high-quality execution on the path to efficiency and excellence, continuously contributing knowledge and value to our users, industry, and society.